New Ulmbr/Austin County, Texasbr/29 53.639' N 96 29.394' Wbr/Directions: Start at the intersection of Missouri Street and Ernst Parkway. The marker is on the northwest corner of the intersection.br/Text: Site of the town of New Ulm. First known as Duff's Settlement in honor of James C. Duff to whom the land was granted in 1841. Settled by Germans after 1845 and renamed in honor of the German city of Ulm.